Monthly Archives: December 2013

Companies tap social media for emergency communications

December 3, 2013

Social media apps, such as Facebook or Twitter, have proven to be useful HR tools for recruiting and employee engagement. Experts also highlight their usefulness for communicating to an internal (or external) audience during a crisis. Reach Them More and more employees use social media as their first choice for communication. It makes sense then for employers to use these channels to get crucial (and potentially lifesaving) information out to employees. Internal avenues such as intranets, email platforms or phone systems should be part of crisis communication, but may go down or become overburdened during emergencies. Utilizing social media for ...